150M urban millennials in India prepare 90% of meals at home. Thus, kitchen management becomes crucial yet challenging. Grocery is the largest spending category of typical Indian's budget and 12% CAGR of smartphone penetration - a market worth $1B+ could be tapped and made available to the associated players.
Comprehensive Kitchen Management | Standardized Quality recipes for Indian tastes | Personalisation
A one-stop solution to make kitchen management convenient, easy and fun is to provide personalized recipe recommendations, seamless grocery management, and multimedia recipe guides.
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