High temperature is a problem for cell chemistry. There are a lot of reactions happening all the time inside a cell and most are reversible and exothermic. Cell chemistry is a major challenge for mass adoption of EVs and power storage
The company is focused on building products that are treasured by the mass consumer and building a trustworthy brand name in EV and ESS business verticals.
PURE has 2 verticals currently : EV and Energy storage system. PURE has a wide range of products in both the verticals like EPLUTO 7G, ETRANCE NEO, ETRANCE, ETRON+ and Li BATTERY.
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