Est. April 2016


Kin Care Pvt. Ltd
Anvayaa is India’s only 360-degree, technology-enabled personalized senior care platform that offers a one-stop solution for all senior care needs. Assists with healthcare, medical emergencies, socialization, daily needs, and payment management in addition to any other needs of the seniors.

Founding Members

Prashanth Reddy
25+ Years
Prashanth Patka
MBA - Australia
8+ years
Deepika Reddy
15+ Years

Team Members

  • 3 Co-Founders
  • 75 Care Managers
  • 15 Sales & Support
  • 10 Developers
  • 5 Managers

Target Market

  • NRI/ HNI
  • Seniors living independently
  • Corporates/MNC


  • Health-Tech

Problem Statement

The population of Seniors is expected to be 21% in 2050. Research suggests that approximately 98% of the Elders prefer to live in their own homes and not live in old age homes. Around 75% live independently, 80% of the Elders require support for their daily activities. 90% feel lonely and isolated.

Value Proposition

Providing high-touch technology-enabled personalized services for the elderly | Delivering Peace of Mind to the Elderly and their Kin | Smartwatch wearable (AI & IoT) technology enabling predictable and Proactive care.

Current Stage

  • Early traction

Type of Business

  • Platform-based

Products / Services

Personalized Senior Care Platform & Integrated Smart Watch Emergency Response Solution.

Key Highlights

  • Reached 100+ customers by Jan-2018 and 500+ by Mar 2019
  • Awarded HYSEA best software product under social impact category
  • Recognized as the top 10 most wanted startup by HYSEA for the year 2019

Disclaimer: The information shared in the document is provided by the startup. iTIC shall not be held responsible for the information shared by the startup.