Est. February 07, 2020


Chefcape Enterprises Pvt. Ltd.
Sortizy is a mobile application that recommends personalised meals, automates grocery management, and provides curated multimedia recipe guides - a tool helping users manage home kitchens, end to end.

Founding Members

Surbhi Guha
Co-founder & CSO
NIT Warangal
3 years
Sagthi Prakash
Co-founder & CEO
IIT Kharagpur
3 years
Nitin Gupta
Co-founder & product head
BITS Pilani
6 years
Akshay Gupta
Co-founder & CTO
IIIT Allahabad
6 years

Team Members

  • 4 - Cofounders
  • 1 - execution & design Head
  • 1 - Business Development & Marketing Head
  • 1 - Product Head
  • 1 - CTO | Interns

Target Market

  • Urban millennials in Tier 1 cities of India.


  • Horizontal : Foodtech
  • Vertical: E-commerce

Problem Statement

150M urban millennials in India prepare 90% of meals at home. Thus, kitchen management becomes crucial yet challenging. Grocery is the largest spending category of typical Indian's budget and 12% CAGR of smartphone penetration - a market worth $1B+ could be tapped and made available to the associated players.

Value Proposition

Comprehensive Kitchen Management | Standardized Quality recipes for Indian tastes | Personalisation

Current Stage

  • Early Traction

Type of Business

  • Platform-based

Products / Services

A one-stop solution to make kitchen management convenient, easy and fun is to provide personalized recipe recommendations, seamless grocery management, and multimedia recipe guides.

Key Highlights

  • Selected as the first startup to receive the revolving fund from Aha Media in association with We-Hub, Government of Telangana.

Disclaimer: The information shared in the document is provided by the startup. iTIC shall not be held responsible for the information shared by the startup.