iTIC Incubator

Est. June 19, 2015

PuREnergy

Pvt. Ltd.

PUR Energy Limited, widely recognized by its brand name PURE, emerged in 2018 from the innovation ecosystem of iTIC at IIT Hyderabad. Founded on the ethos of ‘Power Using Renewable Energy,’ PURE has rapidly evolved from an academic incubation success into one of India's most ambitious clean-tech ventures. As a research-led engineering company with a "tech-first" approach, PURE holds over 100+ IP portfolios and has established a state-of-the-art manufacturing facility. With a team of around 150 members and a vast pan-India network of over 100 dealers and distributors, PURE has built a massive customer base exceeding 1 lakh satisfied users. This growth has not only slashed diesel dependence but has also saved over 2 lakh tons of carbon footprint.

Founding Members

Nishanth Dongari

Founder & Managing Director

Ph. D. in Mechanical and Aerospace Engineering at the University of Strathclyde, UK

Rohit Vadera

Co-founder & CEO

Post Graduate Program in Management (PGP) from the Indian School of Business (ISB) with Specialization in Finance and Operations

Team Members

PURE has a team of around 150+ members

Target Market

Residential - All homes, villas and farmhouses that uses UPS + Lead acid battery system, solar off-grid and DG sets
Commercial - G+5, G+7 Apartments, Offices/ MSMEs, Hotels & Restaurants, Diagnostics & Clinic Centres, Supermarts, Educational Institutions, Fuel Stations, Telecom towers

Problem Statement

India faces the critical challenge of frequent power outages and an unreliable grid, which disrupts lives in homes, small businesses, and critical services. Urban growth and extreme weather amplify this issue, forcing households and enterprises to rely on costly, polluting diesel generators or outdated UPS/inverter systems coupled with maintenance-heavy lead-acid batteries

Value Proposition

PURE addresses this challenge with its flagship vertical, PuREPower—India’s first All-In-One Residential and Commercial Energy Storage Product. Functioning as a modern All-In-One product, this advanced product delivers true power resilience. It is engineered with a superior lithium ion solar battery that charges significantly faster than conventional alternatives and offers long-life, maintenance-free performance.

Powered by intelligent AI-driven control and a robust Battery Management System (BMS), PuREPower acts as a smart battery that ensures safety via advanced thermal management. Whether configured for an on grid solar system or an off grid solar system, the product integrates seamlessly with solar panels to provide sustainable energy independence.

Technology & Market Leadership PURE is a leader in both Electric Mobility (scooters and motorcycles) and BESS (Battery Energy Storage Systems). By leveraging in-house expertise, the company is redefining the power grid ESS landscape, making the transition to reliable, future-proof power both smart and highly economical for the mass consumer.

Current Stage

Growth Stage

Type of Business

Manufacturing & Consumer Brand

Products / Services

PURE has two verticals –

1. PuREPower – India’s First All In One Residential and Commercial Energy Storage Products

2. PURE EV – Electric scooters, electric motorcycles, electric vehicle batteries

Key Highlights

Collaborated with CSIR-CECRI (2019).
Associating with the production of battery packs with the inclusion of BMS
Validation and testing of lithium-ion cells and battery packs for their suitability in mobility / stationary applications
Collaborated with multiple global companies for R&D

Disclaimer: The information shared in the document is provided by the startup. iTIC shall not be held responsible for the information shared by the startup.